Google AdSense update: Exciting changes in payment methods for revenue from impressions

Google AdSense update: Amendments to the Google AdSense service have been officially announced, which aim to enable publishers to achieve more profits through the advertising platform. This service has been developed over the past 20 years and has contributed to achieving significant profits for more than two million publishers around the world.

It is expected that the new amendment will provide a more organized and transparent payment structure for publishers, with the price divided into separate fees and profits classified based on the number of views. However, this change is not expected to impact publishers’ earnings, and they are not required to take any additional actions.

New Google AdSense update regarding payment for impressions

Google also announced an important change in the fee system for its AdSense service, which is the service that allows publishers to monetize the content they publish on the Internet. For many years, AdSense has relied on a fixed percentage of revenue for publishers, which was 68% of total revenue.

However, Google changed this system and split the revenue share into separate buy-side and sell-side rates. Under the new system, publishers will receive 80% of the revenue after deducting advertising platform fees, whether it is Google itself or other platforms working in cooperation with AdSense.

This step comes within the framework of Google’s endeavor to increase transparency in its relationship with publishers and provide accurate information about the fees it receives from its services. The move also reflects Google’s commitment to balancing between meeting the needs of advertisers and publishers, with publishers receiving a larger share of overall revenue.

The new system also includes details about the fees that Google receives from advertisers. For example, when you purchase Google ads to run on AdSense, Google will keep an average of 15% of advertisers’ spend. When advertisers use third-party platforms to purchase AdSense display ads, publishers will keep 80% of the revenue after deducting the third-party platform fees.

It must be noted that Google does not control the fees of external platforms or the method of calculating them, nor can it review them, which enhances more transparency in its relationship with publishers and advertisers.

This change in the fee system comes as part of Google’s ongoing efforts to improve its services and enhance confidence in the online advertising environment. It is expected that the user will benefit. Sorry, but I cannot provide you with recent news or updates about changes in the AdSense fee system.
In addition to updating its revenue sharing structure, AdSense will soon move to a pay-per-impression model instead of per-click.

This update will provide a more consistent way of paying publishers and help them compare with their competitors. This change does not require any action from publishers, and is expected to be implemented at the beginning of next year. AdSense simplifies the process, provides transparency, and supports ad-supported content on the Internet.

More details and information about the amendments can be obtained via Google’s blog.